Introduction
Lahore’s real estate landscape is constantly evolving, presenting exciting opportunities for both homebuyers and astute investors. Among the most anticipated developments is Etihad Town Phase 3, a project that has recently acquired bunch of land in Lahore, marking a significant expansion by the renowned Union Developers. This new phase promises to redefine modern living with its strategic location, world-class amenities, and robust investment potential.
Etihad Town Ph-3
Etihad Town Lahore Phase 3 is the latest jewel in the crown of Etiahd Developers, a distinguished entity within the broader Etihad Group. Building on the remarkable success of Etihad Town Phase 1 and Phase 2, this new phase is poised to offer an unparalleled living experience. It’s crucial to understand that Etihad Town Phase 3, the acquired Soul City project, another successful venture by Etihad Developers, sometimes referred to as Phase 3 Etihad Town.
This “mega residential development” is designed to elevate urban living standards in Lahore, offering a modern and stylish lifestyle at competitive rates. The project is meticulously planned with high-quality finishes and state-of-the-art amenities, ensuring both secure investments and a luxurious lifestyle. Development is actively underway, with visible on-ground activities including earthmoving and road construction, signaling the developer’s commitment to rapid progress and timely possession.
Location and Accessibility
The strategic location of Etihad Town Phase 3 is undoubtedly one of its most compelling features. Situated on Jia Bagga Road near the LDA City Ring Road Interchange in Lahore, it offers exceptional connectivity to all major areas of the city. This prime positioning places it directly opposite LDA City Q Block, with seamless access to J, H, and F Blocks of LDA City, integrating it into Lahore’s planned urban expansion.
Connectivity is a cornerstone of its appeal:
- Major Road Networks: Just minutes away from Lahore Ring Road via the Adda Plot Interchange and Raiwind Road Interchange, providing quick access to Thokar Niaz Baig and the M2 Motorway.
- New Infrastructure: The project significantly benefits from ongoing infrastructure developments like Neelam Road (a 150 ft-wide artery passing directly through LDA City), Jhelum Road, and Chenab Road. These roads are designed to create a comprehensive network connecting Ferozepur Road, Lahore Ring Road, and the Bahawalnagar Motorway, enhancing mobility and real estate value.
- Airport Access: Future upgrades to Neelam Road are projected to offer a mere 10-minute drive to Allama Iqbal International Airport, dramatically boosting convenience and property value.
- Proximity to Key Facilities: Etihad Town Phase 3 is close to established housing societies like DHA Rahbar, Lake City, and Bahria Town. It also offers convenient access to major educational institutions such as the University of Lahore, Beaconhouse National University, COMSATS University, and Superior University, as well as healthcare facilities like Shaukat Khanum Hospital.
While a direct map embed isn’t possible here, you can easily locate Etihad Town Phase 3 on Google Maps by searching “Etihad Town Phase 3 Lahore” to explore its exact location and surrounding areas. Promotional “Road Map Reveal” videos also offer visual insights into its strategic positioning .
Prices and Payment Plan: Accessible Investment Opportunities
Etihad Town Phase 3 offers dynamic pricing and flexible payment plans, making it an attractive option for a wide range of investors and homebuyers. The official pre-launch for this phase was scheduled for June 21, 2025, with competitive introductory rates .
Latest Pricing Details (as of June 21, 2025, tentative):
- Residential Plots: Ranging from 5 Marla to 2 Kanal, estimated at PKR 900,000 to PKR 1,000,000 per Marla .
- Commercial Plots: Sizes from 4 Marla to 8 Marla, with official rates to be released on the launch date .
Flexible Payment Plans: The project offers a 3-year easy installment plan for residential plots, providing extended flexibility for buyers . A significant advantage is that development charges are consistently included in the overall plot price, ensuring transparency with no hidden costs .
| Category | Total Price | Booking | Confirmation | Monthly | Semi Annual | Ballot | Possession |
| 5 Marla | 4,800,000 | 480,000 | 480,000 | 48,000 | 192,000 | 480,000 | 960,000 |
| 7 Marla | 6,350,000 | 635,000 | 635,000 | 63,500 | 254,000 | 635,000 | 1,270,000 |
| 8 Marla | 7,150,000 | 715,000 | 715,000 | 71,500 | 286,000 | 715,000 | 1,430,000 |
| 10 Marla | 8,900,000 | 890,000 | 890,000 | 89,000 | 356,000 | 890,000 | 1,780,000 |
| 20 Marla | 16,500,000 | 1,650,000 | 1,650,000 | 165,000 | 660,000 | 1,650,000 | 3,300,000 |
| 40 Marla | 28,500,000 | 2,850,000 | 2,850,000 | 285,000 | 1,140,000 | 2,850,000 | 5,700,000 |
Booking Procedures: The booking process is designed to be straightforward. Prospective buyers typically need to submit two passport-size photographs, one photocopy of their Computerized National Identity Card (CNIC), and one copy of their nominee’s CNIC . For overseas clients, a National Identity Card for Overseas Pakistanis (NICOP) is required . A pay order for the initial token (down payment) is also necessary . Booking tokens, typically ranging from PKR 50,000 to PKR 1 lakh, are 100% refundable if the client decides not to proceed after the official payment plan announcement . Plot allotment is often conducted upon a 35% payment for residential plots .
Developer and Past Experience
The success and security of any real estate investment heavily rely on the developer’s reputation. Etihad Town Phase 3 is backed by Union Developers, the real estate arm of the prominent Etihad Group, a name synonymous with credibility and excellence in Pakistan’s market .
A Diversified Conglomerate: The Etihad Group’s extensive portfolio spans beyond real estate, including engineering, large-scale production, energy, steel and alloy manufacturing, medical services, and hospitality. This broad operational base highlights their robust financial stability and diverse expertise, providing a strong foundation for their real estate ventures.
Proven Track Record: Union Developers boasts decades of experience in construction and development, with a history tracing back to 2004 . A key differentiator is their consistent commitment to timely project completion, often delivering ahead of schedule. For instance, Etihad Town Phase 1 was delivered in just 14 months, significantly faster than the projected 24 months. This consistent performance across projects like Union Green Phases 1 & 2, Etihad Town Phase 1 & 2, Etihad Garden, and Union Luxury Apartments, instills significant investor confidence .
Commitment to Quality and Integrity: The group is renowned for its dedication to quality and transparency. They emphasize high-quality finishes, state-of-the-art amenities, and strategically located societies. Their philosophy is clear: “We are what we say, show what we made and sell what we have. In Etihad Town, there are no false commitments, 20-year-long promises or disappearances of investments”. This commitment directly addresses common investor concerns, ensuring lawful development and transparent property transactions.
Award-Winning Excellence: Union Developers’ Union Living project received the prestigious Residential Development of the Year – Pakistan category award at the Real Estate Asia Awards, a testament to its modern architecture, planned community, and solid infrastructure . Furthermore, all their projects, including Etihad Town, are 100% LDA-approved, reinforcing their legal standing and reliability in the market with NOC number LDA/DMP-I/1683 .
Master Plan and Map
The master plan for Etihad Town Phase 3 is meticulously designed by seasoned professionals, focusing on every minor detail to provide a classy and comfortable living concept . The development is envisioned as a self-sustained community, offering a balanced ratio between residential and commercial areas .
Property Offerings: Etihad Town Phase 3 caters to diverse needs with a variety of plot sizes:
- Residential Plots: Available in 5 Marla, 10 Marla, 1 Kanal, and 2 Kanal sizes, accommodating various family sizes and investment capacities .
- Commercial Plots: Offered in 4 Marla, 6 Marla, and 8 Marla sizes, strategically located for high visibility and business potential .
While a direct interactive map cannot be embedded in this format, the project’s layout emphasizes wide carpeted roads (with a main boulevard extending to 200 ft and internal roads at a minimum of 40 ft), green spaces, and dedicated zones for various amenities . Visual representations of the master plan and road networks can often be found in “Road Map Reveal” videos and other promotional materials .
Features and Facilities
Etihad Town Phase 3 is designed to offer a comprehensive array of modern amenities and facilities, ensuring a luxurious and comfortable lifestyle for its residents. The development builds upon the high standards established in its previous phases, aiming to create a self-sufficient and integrated community.
Key amenities include:
- Security: A secure gated community with controlled access points, a robust boundary wall, and round-the-clock 24/7 security surveillance, complemented by dedicated security personnel and CCTV cameras .
- Infrastructure & Utilities: Wide carpeted roads (minimum 40 ft, main boulevard up to 200 ft), modern street lighting, underground electricity cables, and reliable gas and water supply systems. Backup generators ensure uninterrupted power supply .
- Recreation & Green Spaces: Lush green parks, recreational areas, children’s play areas, pedestrian walkways, cycling and jogging tracks, and an amphitheater, fostering a healthy and active lifestyle. A central park serves as a community focal point .
- Commercial & Lifestyle: Integrated commercial zones with shopping malls, sector markets, and food courts, providing convenient access to daily necessities and entertainment options. Spacious parking lots are also provided .
- Health & Education: Planned to include essential social infrastructure such as an ultra-modern hospital, a health center, and purpose-built schools, ensuring access to quality healthcare and educational facilities within the vicinity .
- Other Facilities: A Grand Jamia Mosque, a community service hall, a club house, and designated graveyards further contribute to the comprehensive nature of the community .
Why Should You Invest in Etihad Town Phase 3?
Etihad Town Phase 3 presents a compelling investment case, characterized by a high potential for capital appreciation and strategic positioning within Lahore’s burgeoning real estate market.
- High Capital Appreciation Potential: The project is projected for significant property value appreciation, especially after its official launch. This is supported by the historical performance of previous Etihad Town phases, which have shown impressive capital gains. For instance, properties in Phase 2 have more than tripled in value since their launch. Phase 3 is expected to see the “highest growth among all phases”.
- Key Growth Drivers:
- Strategic Location: Its prime location on Jia Bagga Road near the LDA City Ring Road Interchange, coupled with proximity to Lahore Ring Road, Motorway, and ongoing infrastructure development (Neelam, Jhelum, and Chenab Roads), positions it for substantial future growth .
- LDA Approval: The project’s full LDA approval (NOC: LDA/DMP-I/1683) provides legal security and facilitates streamlined development, inherently boosting resale value and reducing investment risk .
- Developer’s Track Record: The proven expertise and consistent delivery of Union Developers in previous successful projects instill significant confidence in investors regarding timely completion and quality .
- Affordability Factor: The entry-level prices for Phase 3 are notably lower than many comparable projects in Lahore, making it accessible to a broader market segment, including middle-income families . This attracts a larger pool of buyers, contributing to sustained demand.
- Optimal Timing for Investment: The current market timing is considered optimal for investment. With property prices still in their launch or pre-launch phase, early buyers have the opportunity to benefit from expected appreciation as development progresses
In conclusion, Etihad Town Phase 3 is not just a housing project; it’s a meticulously planned community offering a secure, modern, and potentially highly profitable investment opportunity in Lahore. Its strategic location, backed by a reputable developer and flexible payment plans, makes it an ideal choice for those looking to build their dream home or secure a valuable asset for the future.
